Mailer Non Printable Area

What is the Mailer Non Printable Area?

When it comes to direct mail marketing, every detail counts. One often overlooked aspect is the mailer non printable area. This is the space on a mailer where printing is not possible due to folding, cutting, or other manufacturing constraints. Understanding the mailer non printable area is crucial to ensure your design is effective and your message is conveyed correctly.

The mailer non printable area can vary depending on the type of mailer and its intended use. For example, a postcard may have a smaller non printable area than a folded brochure. It's essential to consider this area when designing your mailer to avoid any critical information or images being cut off or obscured. By taking the time to understand the mailer non printable area, you can create a more effective and professional-looking mailer.

Designing for the Non Printable Area

What is the Mailer Non Printable Area? The mailer non printable area is typically located along the edges of the mailer, where the paper is folded or cut. This area can be anywhere from 1/8 inch to 1/2 inch wide, depending on the manufacturing process. It's essential to keep this area clear of any critical information or images to ensure they are not lost during production.

Designing for the Non Printable Area By considering the mailer non printable area in your design, you can create a more effective and professional-looking mailer. Keep critical information and images away from the edges, and use the non printable area to add decorative elements or background images that won't be affected by the manufacturing process. With a little planning and creativity, you can optimize your mailer for maximum impact and get the most out of your direct mail marketing campaign.